American businessman and former Apple CEO, John Sculley, has something to say about Apple’s current situation. In an interview with Bloomberg, Sculley said that Apple has to overhaul its supply chain to meet the demand for cheaper smartphones in new markets. “Apple needs to adapt to a very different world,” he said. “As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you’ve got to dramatically rethink the supply chain and how you can make these products and do it profitably.”
On the other hand, Sculley praised Samsung, calling it a “good competitor.” “Samsung is an extraordinarily good competitor. The differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see,” Sculley added. However, Sculley noted that current Apple CEO Tim Cook is just the right man for the job. Sculley said that Cook is exactly the right leader because of his supply-chain expertise. Sculley also believes that Apple is speeding up the product cycle to two new models per year, which supports our previous report regarding the imminent launch of the rumored iPad mini 2 and the iPad 5.