Yahoo has approached Google to further increase their advertising revenue, at least under the direction of Yahoo chief Marissa Mayer. It must be noted that Mayer was an employee with the world’s most popular search engine for the better part of 13 years before she decided to steer the ship that is known as Yahoo, going through turbulent times and choppy waters. Yahoo mentioned that they will start to utilize Google’s AdSense and AdMob services as it intends to increase sales from the content on its own pages.
These ads will make an appearance on Yahoo’s sites when it comes to finance, news, sports and autos segments, in a plan to have users spend more of their time on a dozen of Yahoo’s top sites. Will this partnership with Google eventually bear decent fruit for Yahoo? Only time will tell, but hey, if you never try, you will never know, right?
Yahoo posted, “By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”