In Finland, home to Nokia, Microsoft’s Windows Phone operating system was reported to own about 20% of the market, numbers which are pretty impressive compared to the UK where they are at around 8.1% (impressive but not as big a number compared to 20%). However with these recent figures and despite the numbers lagging behind operating systems like iOS and Android, Nokia has remained largely positive about the Windows Phone operating system, as shared by Nokia’s vice president, Bryan Biniak. However while Biniak is pleased with the state of things, given that Nokia has pretty much put all of their proverbial eggs in the Windows Phone basket, he believes that Microsoft, too, needs to step up their game.
According to Biniak, “People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch [operating systems] because I don’t want to compromise the way I live my life just to switch to a phone […] It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.” We can’t help but agree with Biniak’s statement, especially since many big name developers tend to release apps for Windows Phone as an afterthought, as opposed to making it their priority versus iOS and Android. In any case hopefully with the next update to Windows Phone, we will start seeing more developers pay attention to the platform.