According to a recent study, it was found that 40% of Americans log into the web version of Facebook on a daily basis, and given that is a pretty significant amount, it’s safe to say that we log in because it’s fun, right? After all it’s nice to see what your friends are up to, and to receive the latest news and updates from around the world. However a recent study by social psychology Ethan Kloss and his team, it has been found that instead of being happy that we can log into Facebook, the more people log into Facebook, apparently the more unhappy they become!
It should be noted that this study is hardly an extensive one as only 82 young adults were observed, although it is an interesting conclusion nonetheless. According to Kloss, “On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection […] But rather than enhance well-being, we found that Facebook use predicts the opposite result – it undermines it.” What do you guys think? Are you finding that logging into Facebook is done more out of habit rather than because you truly enjoy it? For those interested in reading the full report, click here for the details.