apple-brand-valueI am quite sure that all companies would love to be at the top of their respective industries. It makes plenty of sense, really, and if you are already at the top, the challenge would be to remain there. A report by brand consulting agency Brand Finance was released earlier this week, where it touted Apple to be the most valuable billion-dollar U.S. brand name, which has 499 other companies in that list. I guess the likes of Microsoft, Google, Coca-Cola and McDonald’s will have to try harder to usurp the Cupertino company from their lofty perch.

Brand Finance’s “Billion Dollar Brands” list claimed that Apple’s brand is worth $104.6 billion, which places it at nearly double the value of runner-up Google’s $68.6 billion valuation. This list was compiled after taking into consideration an estimate of the royalty rate charged to make use of a company’s brand, as well as merging such results with expected future revenue.

Tech companies have more or less led the way as evident in the top 10 list, where 5 companies make up half of that list. Microsoft is third, with GE sitting in fifth while lies in seventh. Overall, the tech sector makes up 23 percent of the total. Do you think that Apple deserves its place?

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