EE happens to be the largest 4G network over in the UK, and it does not look as though the company is about to rest on their laurels. In fact, ever since its 4G network was launched at the end of 2012, it has grown by leaps and bounds, and is well on its way to hit its target of 98% population coverage before 2014 calls it quits. In fact, there is 4G LTE coverage across 215 large towns and cities alongside another 2,588 small towns and villages. In order to celebrate the launch of 4G LTE connectivity in the Merseyside town of West Kirby, located in the northwest of England, EE has offered the first 4G-powered donkey rides in the UK.
This is truly an eye opener, as those who drop by the West Kirby beach later this Saturday, will be able to enjoy 4G connectivity as they ride on the back of a donkey. The donkey that you see above is known as Bolt, and it carries a mobile WiFi hotspot that is obviously hooked up to EE’s 4G LTE network.
These are are all done up in good fun, and the donkeys will not have any kind of rocket booster attached to them to make them go fast – it is the Internet connection that they “carry” around which is extremely fast. Do you think that such a marketing gimmick will go some way in consolidating EE’s position in the 4G market? Which animals will they use next when 5G rolls around eventually?