When it comes to smartphone market share, iOS and Android are currently the two most dominating platforms. Windows Phone and BlackBerry are a distant third and fourth, but it seems that Microsoft has pretty high hopes for its Windows Phone platform. According to a report by MobileNewsCWP, they interviewed Leila Martine, the Windows Phone UK director, who revealed Microsoft’s ambitious plans.
According to Martine, they are hoping to overtake Apple in the enterprise market and double their market share in the consumer market as soon as 2015. As it stands, Nokia, which is now officially owned by Microsoft, has a market share of 18% in the enterprise market in the UK. Doubling that would effectively give Microsoft a 36% market share, which puts them ahead of Apple who has a 35% market share at the moment.
Martine cites security as the reason why enterprise users would go with the Windows Phone platform over iOS or Android, or even BlackBerry. “With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware.”
She also adds that Microsoft has plans to double its consumer market share as well, which would bring it to 20%. Those are some pretty ambitious plans by Microsoft, although now that they have control over the Nokia brand, there is a possibility that they will be able to do that, but what do you guys think?