Samsung is often praised for its display technology. Some reviews have even crowned the Galaxy S5’s display as the best performing one available in the market. Its no secret that Samsung’s Super AMOLED displays are one of the biggest selling points of its smartphones and a new licensing agreement could mean that they might get even better down the line. Apical announced today that its Assertive Display technology has been licensed by Samsung for use in next-generation smartphones powered by its Exynos processors.

For those who have never heard of Assertive Display before, it is a technology that provides a seamless viewing experience on a mobile device, be it a smartphone or tablet, from indoor conditions with little light to under the bright sun.

The viewing experience is constantly tweaked as the display adapts itself based on ambient light conditions. The technology also aids in reduction of power consumption by the display.

Samsung won’t be the first major manufacturer to use Assertive Display technology in its smartphones. Nokia has already made use of it in some of its smartphones, the Lumia 1520 is one prime example.

The company often ships different variants of its flagships in different markets. Some get a Qualcomm Snapdragon processor whereas others get a homegrown Exynos processor. Its true that Samsung will be limiting Assertive Display to Exynos powered smartphones at first, but this may be crucial in ensuring that the implementation is not botched.

Samsung may very well implement it across both variants, albeit gradually. Nevertheless, who can say no to a much better display experience.

Filed in Cellphones. Read more about Samsung.

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