Facebook today announced that it is testing a new feature which will allow users to purchase products being sold by businesses through its social network without having to leave the site or mobile application. This will help businesses drive sales through Pages and the News Feed. The “Buy” button will show up on both desktop and mobile and will allow users to purchase products directly from the business without having to leave Facebook.
People who buy products through Facebook can pay through it as well, no need of using an external payments processor. They can use a credit card that they already have on file or simply enter new payment details and save them for future use. They will also get the option to simply checkout and not store payment details. Facebook says that this is a privacy safe feature and no payment details will be passed on to other advertisers.
For now the test is limited to a number of small and medium-sized businesses in the U.S. It hasn’t confirmed if a global roll out is on the cards at any point in the near future. Facebook also hasn’t discounted the option of making businesses pay to be able to sell their products on its social network.
Facebook says that it will share more information about the test as it gathers feedback.
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