Uber always seems to be trying out new ideas to see what sticks, and it’s next idea is to launch its own in-car magazine. Those who request a ride on Uber this week should check the backseat pocket of their ride because that’s where they’ll find Uber’s first ever in-car magazine called Arriving Now, this is limited to New York City for now and it can’t be said for sure if Uber is going to expand the magazine to other markets as well.
With the New York Fashion Week just around the corner the first edition of Arriving Now is going to feature pro tips, hotspots and exclusive details about upcoming promotions.
Cover girl Olivia Palermo, who also happens to be a well known NYC fashionista, shares her love of New York, favorite shops and trends inside Arriving Now.
This isn’t a groundbreaking effort considering the fact that airlines have been offering in-flight magazines since forever, but it does give Uber the opportunity to enter the world of content with the aim of pushing an better brand experience with the company.
“So when you’re jetting between shows this week, or just heading to the office, sit back, relax, and scroll through the pages (and feel free to take one home),” says Uber.
Filed in . Read more about Uber. Source: newsroom.uber