Recently it was reported that Nintendo was planning on boosting the production of the Switch console by as much as 2 million in order to meet the holiday demand. However it seems that it could be a harder task to accomplish than Nintendo thinks because they are apparently competing against Apple for hardware components.This is based on a report from The Wall Street Journal who claims that both Nintendo and Apple are apparently fighting for the same hardware components for both the Switch and the iPhone. One of those components would be NAND memory from Toshiba, in which a company spokeswoman told the publication, “Demand for our NAND flash memory has been overwhelmingly greater than supply, and the situation is likely to stay for the rest of this year.”
Other components that are apparently also in competition include liquid-crystal displays and the tiny motors used in the Nintendo Switch’s Joy-Con remotes that helps provide gamers with the HD Rumble feature that the company has touted in the past. We’re not sure if this is something Nintendo had previously predicted, or if this is new as maybe the company did not expect the Switch to take off the way it did.
The report from the WSJ says that analysts are suggesting that the only way for Nintendo to overcome this is to increase their spending, but with the Switch apparently costing $257 to manufacture and with its retail price of $299.99, there isn’t much wiggle room unless Nintendo doesn’t mind making less profit.
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