Samsung’s devices have been under a lot of pressure in different markets across the globe where Chinese OEMs have been aggressively competing with the current global market leader. They certainly want a bigger piece of the pie and are doing everything in their power to perform better and overtake Samsung. In one key market, Samsung has gone from being the market leader to just 3 percent of the market share.
Counterpoint’s latest report shows that Samsung has been bleeding market share in China which is one of the most lucrative smartphone markets on the planet. It’s losing this market share to the expanding crop of local manufacturers in China.
The report mentions that Samsung’s smartphone shipments in the first quarter of this year fell 60 percent year-over-year. It was only able to ship 3.1 million units in the country. This has brought down Samsung’s market share from 8.6 percent in the first quarter of last year to 3.3 percent today.
This is far from ideal. Samsung was once the market leader in China but its presence in the country is now eroding at an alarming rate. It doesn’t help that the plethora of Chinese manufacturers have a massive retail presence in the country and beat Samsung in sales and service as well.
It will be interesting to see how Samsung turns this around, one surely can’t expect the company to give up on China altogether.
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