Smart appliances are gradually becoming popular so it’s not surprising to see different players trying to establish a footing in this market. BuzzFeed is probably the last name you would have expected to hear at the end of the previous sentence, but as it turns out, the company has been working on its very first smart appliance called the Tasty One Top. The smart appliance is now available for pre-order.
BuzzFeed isn’t a hardware company so you wouldn’t expect it to sell you hardware. It’s a digital media company so you’d expect it to provide you with a never ending supply of memes and lists.
The Tasty One Top project is actually part of BuzzFeed Product Labs, a division which was formed after the company acquired e-commerce startup Scroll last year. The idea behind the acquisition was to try out different ideas and see what presented commercial growth opportunities for BuzzFeed.
If the name didn’t already give it away, Tasty One Top has the same branding as Tasty, BuzzFeed’s very popular cooking brand. BuzzFeed has also launched a new Tasty app which brings almost 1,700 video recipes. The app is only available for iOS right now but will arrive for Android soon.
Since the One Top is a smart appliance, the idea is to make it easier for people who find a recipe they like to actually make it. The One top is an induction cooktop that’s Bluetooth enabled, the cooktop supports cooking with sous vide as well as conventional pots and pans. It not only measures the utensil’s surface temperature but also has a thermometer to measure the food’s internal temperature.
BuzzFeed will start shipping the Tasty One Top in November. It’s taking pre-orders starting today for $149.
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