LG has been churning out good flagship handsets every year but they’re just not selling as well as the company might want them to. LG’s mobile division has been burning cash for a few years now and the company wants to change that. It’s looking to revive the fortunes of its mobile business with a new team of top executives. This is a “sweeping realignment to better address the challenges ahead,” the company says in its press release.

LG has appointed a new CEO for its mobile business. The current chap Jun Cho is out and will be given a new role within LG’s parent company. He will be replaced by Hwang Jeong-hwan as the president and CEO of LG Mobile. Hwang was closely involved in the development of LG’s first smartphones back in 2009 and has years of experience in R&D.

The head of LG’s Software Center, Dr. Park Il-pyung, is going to replace Dr. Skott Ahn as the Chief Technology Officer. Prior to joining LG, Park was CTO at Harman International and the head of the Intelligent Computing Lab at Samsung Advanced Institute of Technology.

Last but not the least, Han Chang-hee will now be leading LG’s worldwide marketing efforts as the head of the Global Marketing Center. Brian Na, who has led the company’s marketing efforts for the past two years, will now be the president of LG’s Western Europe operations.

Whether or not this shakeup reverses the fortunes of LG’s mobile division remains to be seen. It’s a step in the right direction for sure, though.

Filed in Cellphones. Read more about LG.

User Comments