At the ongoing G8 Summit in Ireland, both U.S. and Russia have agreed to install a “cyber-hotline” which will be used to prevent an accidental cyber-war between these two global superpowers. A joint statement issued by President Barack Obama and Vladimir Putin said both countries recognize that threats “to or in the use of ICT *information and computer technologies) include political, military and criminal threats as well as threats of a terrorist nature.” It is in response to those threats that both countries are working together to “increase transparency and reduce the possibility that a misunderstood cyber incident could create instability or a crisis” in the bilateral relationship, this according to a White House spokesperson.
The White House has said that there will be a “direct secure voice communications line” connecting US cybersecurity coordinator and Russian deputy secretary of the security council, should need arise of diffusing a crisis situation that is related to ICT security, as long as threats originate from either country. This reminds me of the “hotline” that U.S. and Kremlin had back in the days of the Cold War to prevent a nuclear war.
At the Reuters Global Technology Summit, NVIDIA’s CEO Jen-Hsun Huang as confirmed that his company wants to license its graphics technology (IP) to other mobile chip vendors, thus opening a new business for NVIDIA. This is an idea that we first heard about during the GTC conference in March 2013. Although it has occasionally sold its IP for others to build chips (like the RSX graphics chip for Sony’s PlayStation 3), NVIDIA’s current business model is to sell “chips” rather than IP.
This is a model that has served NVIDIA very well in the past decade. Since PC components are standardized and mostly interchangeable, the company could focus on “performance” or other metrics important to its customers, and when the benchmarks warranted a victory, NVIDIA would get the contract. Little by little, the PC graphics industry went from more than 50 companies down to essentially three on PC and 5-6 if you include mobile graphics companies. During that time, NVIDIA terminated the PC business of companies like Imagination Technologies which has then successfully re-invented itself as a mobile graphics IP provider by scoring contracts with most mobile chip makers.
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