Just how much money must a company spend in order to improve on its brand image in the eyes of the masses? It really depends on the budget and the target market, and with Huawei hoping to improve their market appeal to those who are on the lookout for higher end and more premium smartphones, we have learnt that their global marketing budget for this year stands at $300 million.
On March 25th Facebook announced its intention to acquire Oculus VR Inc, a two-year-old company that built its virtual reality goggles on the back of a successful crowdfunding campaign. As is the case with any deal of this size, it had to jump through several regulatory hoops. The U.S. Federal Trade Commission announced today that it has granted approval to the Facebook Oculus deal, which means that the company can now be absorbed into the all powerful social network.