Given how much we rely on our mobile devices, it isn’t all that surprising that companies like Apple and Google are looking at mobile advertising as a means to generate more revenue through platforms such as iAds and AdMob respectively. That being said in a recent report by Opera Mediaworks (via Forbes), it has been found that Apple’s iPod touch is actually generating more ad traffic compared to Windows Phone, BlackBerry, and Symbian combined!
Then again this isn’t all that surprising. After all the iPod lineup is one of the products that Apple is known for, not to mention recent reports of Windows Phone and BlackBerry’s market share has shown just how little of the market they actually control, which is why it isn’t that surprising that they aren’t doing too well on the ad traffic front.
Read full post →iPod Ad Impressions Are Actually Higher Than BlackBerry And Windows Phone Devices
Facebook has expressed their interest in standalone apps that can accomplish specific tasks, like how Messenger is an app that allows chatting with Facebook friends. However we doubt that Facebook will be able to churn out that many apps in a short period of time, which is why acquisitions make sense. The company recently acquired WhatsApp and Oculus VR, and now they have acquired a Finnish company by the name of ProtoGeo who developed the app Moves.
According to a post on the Moves website, they confirmed the acquisition. “Today, we’re delighted to announce that Facebook has acquired our company and the Moves app. Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using.”
Read full post →Facebook Acquires Company Behind “Moves” Fitness And Activity Tracker App