Back in the day when smartphone apps were relatively new, there were many smartphone owners who had pages upon pages of random apps, but it looks like as time has moved on, the market has matured and according to data collected by market research firm Gartner, it seems that smartphone users these days have become more discerning about the apps they use.
This isn’t to say that the demand of apps has gone down. In fact Gartner’s research director Brian Blau states that smartphone users are just as excited about new apps as they were before, but instead of simply downloading and using any new app that pops up, users must now be convinced of its value. Read full post →Smartphone Users Become More Discerning About The Apps They Use
One of the reasons why Apple Pay has gotten the amount of attention it did is because not only is it an Apple product which generates a ton of interest on its own, but also its ease of use in which users just need to tap their phone against the payment terminal, hold their finger against Touch ID to verify themselves, and the process is done!
However despite the seemingly ease of use, it seems that it has been running into issues. According to research conducted by Phoenix Marketing International, they found that 66% of Apple Pay users encountered some kind of problem while using the service to pay for their goods. This was either due to the terminals not working, transactions taking too long to process, and the general inability of cashiers to help customers who needed assistance with Apple Pay. Read full post →Apple Pay Reportedly Running Into Issues At The Checkout Counter