In September 2013 Pinterest launched a beta program which showed users promoted pins from a selected group of advertisers in category feeds and search results. This was part of CEO Ben Silbermann’s monetization strategy for the online service which has been around for some five years. Promoted Pins went live for all users earlier this year and now Pinterest is going to test animated ad pins.
Popular Chinese manufacturer Xiaomi is expanding to Europe. Currently the company sells its devices in China and other emerging markets in Asia. It has done very well for itself in the region. At Mobile World Congress 2015 Xiaomi global vice president Hugo Barra revealed that the company is expanding to Europe. Though instead of selling smartphones Xiaomi is going to start off in the West by selling accessories.