As the Apple Watch is a completely new product category that Apple is entering in, it’s hard to tell how popular it will be, which is why analyst Carl Howe believes that (via AppleInsider) the initial production of the Apple Watch is built-to-order where Apple only builds watches and bands based on the orders that they have received.
Howe writes, “Building huge inventories of all the models of watches and waiting for consumers to order them risks warehousing large quantities of unsold merchandise. That wastes capital. Instead, I believe Apple will build a smaller number of watches of each type for store and demo use and then do build-to-order final assembly of the actual cases and bands ordered.” Read full post →Initial Apple Watch Production Speculated To Be Built-To-Order
Fossil is a brand that some of you guys might be familiar with. Along with creating a variety of leather goods, Fossil also makes fashionable watches where customers can customize their bands as well as pick from a variety of different watch faces. However according to Sterne Agee CRT analyst Ike Boruchow, it seems that he believes that the Apple Watch is significant enough to pose a serious threat to the brand.
Boruchow’s predictions are based on the initial demand that Apple saw for the Apple Watch, which according to another analyst has been estimated to have been around 2.3 million pre-orders. Boruchow states that this signifies very strong initial demand that could potentially eat into Fossil’s market share who sells about an estimated 30-35 million units annually. Read full post →Analyst Believes That Apple Watch Is A Threat To Fossil’s Watches