Earlier this year Motorola announced the Moto X, a handset which was not as powerful compared to the competition, but offered customizability as one of its differentiating factors. This customization came in the form of different color backplates and custom engraving, although what made the handset particularly interesting was the fact that customers could potentially choose a wooden backplate, giving it a rather unique finish and look.
Unfortunately that particular option has been delayed, but according to @evleaks, he has revealed that the backplates are “still coming”, along with two photos of what appears to be leaked renderings of the upcoming option, although given that we already know what it might look like, this is hardly a surprise. According to a report a few months ago, it was stated that we might be able to expect the wooden backplates in Q4 2013, and considering that we’re almost at the end of the year, it’s safe to say that it could be anytime that these options are announced.
We’ll keep our eyes peeled for more information, so be sure to check back with us later for the details. In the meantime is there anyone planning on getting their wooden Moto X? If Motorola is keeping its prices, the wooden backplate option is said to cost an extra $50.
It wasn’t too long ago that Motorola unveiled the Moto G, a less expensive version of the Moto X that is obviously less powerful, but comes at a much affordable price tag of $179 for the 8GB model, and $199 for the 16GB model, but more importantly those are the prices off contract, meaning that if you didn’t want to be tied to any carrier, these are the prices you would have to pay. This means that the phone is pretty affordable, but if Motorola is willing or able to sell the phone at those prices, how much does it cost them to build?
Well according to a recent report in The Wall Street Journal, it has been estimated that the Moto G costs about $123 to build. It should be noted that this price is probably just for components, and that there are other factors that goes into the pricing of the device. This includes marketing, research and development, shipping, and etc., which according to the report, leaves about a 5% operating profit margin for Motorola after taking those into consideration.
Having a profit margin of 5% is pretty low, and this is compared to the likes Samsung and Apple, where high-end flagship devices have an operating profit margin of 28% and 30-35% respectively. We suppose this is how Motorola plans on competing with other companies, and it’s not surprising given that Google subsidizes their products pretty heavily as well.