Mobile messages can be used for a variety of things. It can be used to communicate with friends and family, subscribe to services, make purchases, request for information, and several months back it was reported that it could even be used to send motivational messages to smokers who are trying to kick the habit.
Now it looks like mobile messages are used for yet another noble purpose, and this time together with Nokia, Arogya World (a US based non-profit organization) will be making use of mobile messages to prevent diabetes in India. According to the statistics, 50 million of India’s population lives with diabetes, with 1 million dying from it every year, but thanks to clinical proof, it appears that diabetes is preventable by avoiding tobacco, increasing physical activity and improving diets.
These prevention methods will be broadcasted through the Nokia Life Tools platform with the help of health experts from India, US and the UK. The advice will sent out as text messages with the aim of creating awareness on how to prevent diabetes, and possibly change your lifestyle if you feel that you’re on the track to possibly getting diabetes. The service will be offered for free for six months to both current and new Nokia customers in India who have Nokia Life Tools on their phones and subscribe to Nokia’s health channels. The messages will be delivered as text messages twice a week in 12 different languages that are commonly used in the country. Once the six months are up, customers will have the option of continuing with the program and receive diabetes awareness and prevention messages at a nominal fee.