Do you have a Twitter account? If you answered in the negative, then it is about time you did – it is a powerful social media platform that allows you to keep in touch with what’s going on around – families, corporations, social circles, in an up-to-date manner without missing a beat. Well, don’t you sometimes with that you had some sort of analytics tool to help you figure out how to best leverage your Twitter account?
It has been a problem so far to accurately measure the amount of traffic that Twitter sends to one’s websites, simply because web analytics software did not evolve as fast as one thought it would have, lagging behind online sharing and social signals. The introduction of Twitter Web Analytics hopes to change all of that, as it will help website owners (especially blogs) know just how much traffic they receive from Twitter, not to mention have a visual picture on the effectiveness of Twitter when integrated into their sites.
A trio of key benefits are getting a better understanding on how your website content is being shared across the Twitter network, have a visual confirmation on the amount of traffic that Twitter sends to your site, not to mention measure the effectiveness of your Tweet Button integration. Expect a small pilot group of partners to experience Twitter Web Analytics first, while the rest of the world will have to wait for a few more weeks after that.
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