After today’s reports of iOS and Android dominating the smartphone market, it looks like BlackBerry isn’t going to make a comeback in the competition. According to reports online, RIM announced that it will be giving up on most consumer markets and instead turn its focus to business customers – the main demographic that the BlackBerry was known for catering to.
RIM’s CEO, Thorsten Heins was quoted as saying, “We plan to refocus on the enterprise business and capitalize on our leading position in this segment. We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”
BlackBerry devices have always been known for its security, great email and messaging features, and their physical keyboards – stuff which regular consumers can use as well. But I guess this move means we’ll be seeing less devices like the unpopular Storm, or PlayBook from RIM.
- 2013-07-11: Research In Motion Officially Renamed To Blackberry, As Per Shareholder Vote
- 2013-02-04: BlackBerry Z10 Review
- 2013-01-30: BlackBerry Z10 Review Sentiment
- 2013-01-30: BlackBerry 10 Launched, RIM's Roadmap for 2013
- 2013-01-30: BlackBerry Z10 Announced
- 2013-01-28: White BlackBerry 10 Z10 Pictures Leak Online