The next time you’re planning to pay a visit to celebrity chef Gordon Ramsay’s restaurant in Las Vegas, you can expect to browse the fine dining establishment’s menu via an iPad. Utilizing SmartCellar technology, patrons to his restaurant will be able to browse the wine and spirits list via an interactive menu. The menu will list the different wines and drinks available and will provide a detailed description. At the moment it seems that this interactive menu will be limited to wines and spirits, although it is expected to expand to a fuller menu experience sometime later this year.
Developed by Incentient, Ramsay’s other restaurants in the UK have already begun utilizing the SmartCellar technology, although his Las Vegas establishment is reportedly the first in the US to do so. The restaurant will be providing 20 iPads that will be shared amongst their customers, and according to Ramsay:
“There’s no better way to enrich our patrons’ visit to our restaurants than by offering the attractive, fully interactive and completely irresistible SmartCellar [...] Give them one of these iPads and they instantly become more knowledgeable about their selections and more engaged in their entire epicurean experience.”
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