Location-based advertising isn’t new. After all, Google uses it to some extent but now according to reports, it seems that Facebook could be considering something similar as well.
This was confirmed by Carolyn Everson, Facebook’s VP of Global Marketing Solutions who was quoted as saying (via Bloomberg), “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers.
We’ve had offers being tested over the last couple of months.” We’re not sure how these ads will come into play, perhaps coupons and offers being made to you when you check in to a certain location, or when you launch the Facebook app while you’re out, etc. No word on when these location-based mobile ads will take effect, but in the meantime what do you guys think?
Hopefully these ads will not prove to be an intrusive experience.
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