Lila Snyder, CEO, Bose with Cristiano Amon, president and CEO, Qualcomm on stage at IFA 2022

Qualcomm President and CEO, Cristiano Amon, delivered the opening keynote of IFA 2022 in Berlin. During his hour-long speech, he highlighted the key innovations of Qualcomm’s latest compute platform, the Snapdragon 8+ Gen 1.

One of the key pillars of high-end Qualcomm technology is Snapdragon Connect, the “best in class 5G, Wi-Fi, and Bluetooth”.

Amon’s vision for Snapdragon Connect is to ”build the foundation of the cloud-connected society for the gigabit society, making use of every single spectrum and use intelligence to deliver completely new experiences of connectivity”.

Snapdragon sound is another key pillar of the Qualcomm platform. “In addition to modem and AI, we see that sound now matters more than ever[…] we have been focusing on building the best audio experience possible with Snapdragon sound,” said Amon.

According to Amon, Snapdragon sound is dedicated to delivering high-resolution audio, lossless Bluetooth music streaming, lag-free audio experiences, and noise cancellation.

Qualcomm’s latest consumer research shows that for 85% of people, crystal-clear calls are key purchase drivers when they are looking for wireless headphones and 58% said lossless or high-resolution audio is the number one purchasing driver for earbuds, a trend that is growing for three years straight.

Cristiano Amon and Lila Snyder, CEO, Bose, announced a partnership between Qualcomm and  Bose, which means that Qualcomm S5 Audio SoC will provide robust connectivity, ultra-low power, and advanced processing to future Bose products.

Toward the end of the keynote, jointly with Facebook CEO, Mark Zuckerberg, Cristiano Amon announced a multi-year broad strategic agreement to deepen technical collaboration between both companies’ engineering and product teams for the development of custom Snapdragon XR chips for the future Meta Quest VR headsets and other Meta devices.

“By partnering with Meta, we are bringing together two of the world’s metaverse leaders to revolutionize the future of computing for billions of people in the coming years,” said Cristiano Amon, president and chief executive officer, Qualcomm.

You can watch the full keynote here.

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