One of the primary concerns the regulators shared was Google’s ability to combine anonymous data with Google’s own data to better target advertising. For instance, if there’s a Google map on a page, even if the user isn’t signed into Google services, the data from that page can still be collected by Google. As of now, the EU regulators want google to be more clear with what data is collect, offer an easier method to opt-out of data collection, and to have a clear policy about how long they hold on to personal data before it gets deleted.
However, this is just starting: French regulators say they want to work with Google to implement the recommendations, noting that the aim of the regulation wasn’t to “make war with Google and to stop all innovation.” The disciplinary phase–including fines–starts when and if Google can’t comply within four months.
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