Jawbone is popular for its Bluetooth mobile phone headsets. But the San Francisco-based company is expanding its business even more. Today, Jawbone is announcing UP, a wristband and app system that allows users to track their day-and-night activities. The UP wristband is outfitted with a sophisticated computer that is powered by a Lithium-ion polymer battery. The water-resistant wristband has dual LEDs, precision motion sensors, a vibrating motor for notifications, and a single push-button interface. Battery life can reportedly last up to 10 days and it fully charges in 80 minutes via USB.

And since it’s made from a hypoallergenic TPU rubber, it fits comfortably in the wrist. Using the UP app, users can tracking their sleeping time and setup a silent smart alarm via the Power Nap feature. Users can also display comprehensive information such as active vs. idle time, intensity of movement, total steps, distance, and calories burned. UP also tracks mood, food choices, and will even offer highly personalized insights. The UP wristband comes in small, medium, and large sizes and in eight different colors. It is now available at Apple, AT&T, Best Buy, and online for $129.99. Meanwhile, the UP for iOS app can be downloaded via iTunes. You can check out the app here.

Filed in Gadgets. Read more about Jawbone.

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