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Share Text-Only Statuses To Show Up On More News Feeds

fort wayne comets facebook status shareIt’s weird that as Facebook introduces retail Facebook post sponsorship that they changed the algorithm (Edgerank) that controls who sees your statuses. Like Google’s SEO, Facebook Optimization is a big deal for people trying to spread messages to as many people as possible. Here’s a tip about a phenomenon I’ve personally noticed: text-only posts show up on way more news feeds that statuses that include a link or a picture. Of course, people don’t usually pass text-only statuses around; you have the best chance to go viral with a post with substance, so it’s a catch-22.

Kevin Mullet did a little experiment. He shared two statuses from a minor league hockey team. One had a picture, one didn’t. What he found is that the text-only post was seen more “organically” (read: Facebook decided to put it on people’s news feed) but the post with a photo had more “viral” reach, including 15 shares. Something to keep in mind next time you want to share something.

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