Verizon has been offering apps for its BlackBerry and Android customers through its own app store for almost three years. But the skyrocketing improvements on Google Play might have caused Verizon’s very own app store to wander somewhere else. Today, Verizon has just announced that it will begin removing the Verizon Apps application on all compatible Android and BlackBerry devices.


Verizon expects the process to be completed by March next year. However, the carrier adds that other business applications that are submitted to Verizon’s Private Applications Store for Business will continue to be available for purchase and download to enterprise customers. Verizon will begin notifying its own customers this month and will end all monthly subscriptions in December.

Meanwhile, other new merchandising strategies will be introduced. One of them is AppLuvr, an app that will allow Android apps to be discovered by millions of Verizon customers. “We anticipate completing this process by March 27, 2013. But, no need to fear. Most apps existing on Verizon Apps are already available on multiple app storefronts, such as Google Play, Amazon and BlackBerry App World,” Verizon added.

Filed in General. Read more about Apps and Verizon.

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