Samsung has just been tapped by global entertainment company Lionsgate to convert the studio’s films into 3D. At CES 2013, the two companies announced their newly-found partnership saying that popular theatrical titles, such as “Gamer,” “Crank,” “Bangkok Dangerous,” and “The Descent,” will be remade in 3D for DVD, Blu-ray, and video-on-demand. Other titles are expected to follow soon. To make that possible, Lionsgate will be using Samsung’s proprietary 3D processing technology to convert the films. Lionsgate says that its upcoming films will also be converted to 3D before seeing a theatrical release.
The timing of the announcement seems perfect, considering the rapid growth of 3D TVs nowadays. This is also good news for all film lovers out there, especially those who are picky about the film quality. “The home entertainment market is ripe for a premium technology like 3D, and consumers have consistently demonstrated their willingness to pay for added value,” Jim Packer, Lionsgate’s President of Worldwide Television and Digital Distribution, said in a statement. “Lionsgate is committed to being an innovator in enhancing the quality of the home entertainment experience for our consumers, and Samsung is an ideal partner to help us fill the release pipeline with commercially exciting films in the best 3D picture quality.”