DreamWorks has announced a partnership with Netflix to create Turbo:F.A.S.T ( Fast Action Stunt Team) based on the 3D movie “Turbo”. Turbo features the story of a snail, who dreams of competing in a race and accidentally gains super powers due to a freak accident. The show is expected to pick up where the movie left and will showcase the exploits of Turbo in his adventures. The movie is to be released on July 19th, while the show itself is expected to debut in December, featuring the voices of Ryan Reynolds and Paul Giamatti. “Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tentpole movie,” Ted Sarandos, Netflix’s Chief Content Officer, said in a statement. “DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages. We’re thrilled to add Turbo the series as well as all new DreamWorks Animation films, starting with their 2013 slate, to Netflix.” DreamWorks’ Jeffrey Katzenberg added “Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming. DreamWorks is thrilled to be part of the television revolution.”
Netflix has also joined hands with Walt Disney Co. to show action movies and animated films created by Disney, Pixar Studios, Marvel Studios and Lucasfilm when they will be released. Moves like this are being done to boast viewership of Netflix, especially in the Kids area. The question on everybody’s mind is if this deal will pay off for Netflix or will be end up to be a bad idea. We wait and see.