PayPal is a service that many people use primarily for their eBay purchases, but over the past couple of years, the company has been extending its influence into real-world purchases, additional marketplaces and even partnered with Coinstar. Today, the company is announcing it has taken another step into simplifying the process of shopping through a retailer’s mobile website.
The new service is called “Log in with PayPal” and will allow customers to sign in using your PayPAl credentials in order to avoid the process of having to fill out your shipping and payment information on your mobile device. The service is also being introduced as a way for merchants to complete more sales through mobile as PayPal’s senior director of identity Damon Houghland says nearly half of users leave a shopping site if they can’t remember their password with a quarter of customers completely leaving their carts due to the frustration they feel of having to enter shopping information on a mobile device.
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