Cellular companies roping in celebrities is no strange phenomenon. Recently we saw Alicia Keys being picked up by BlackBerry and being crowned the Global Creative Director. Many people believe that these positions serve no purpose at all and just exist to augment the company’s brand value, perhaps they’re right, but this trend doesn’t seem to be going away any time soon. Today at Verizon’s CTIA press conference Jennifer Lopez took to the stage, not for a performance, but to announce Viva Movil, a new phone retailer that Verizon is launching with focus on Latinos.
By the end of this year, 15 Viva Movil retail stores are expected to be opened in markets such as LA, Miami, New York, which are three cities you’ll definitely hear about on a Jennifer Lopez track, by the way. She’ll also be investing in these stores which are a result of a partnership between Moorehead Communications and distributor Brightstar. Lopez said she’s “kind of the Chief Creative Office” in this project, implying that she has been collaborating on layouts for the stores, accessories line and designs for the fonts.