bowflex-boostWhenever there is a piece of consumer electronics device that arrives over at the FCC, you can be sure that it is on its way to being released in the mass market – or at least, that happens to be the case most of the time. Well, Engadget was recently tipped off by the someone at the FCC that there is a spanking new and highly affordable fitness band which is set to arrive in the market, where it will be called the Bowflex Boost. Similar to competing devices in the same market, it promises to be able to track one’s daily activities, the amount of calories burned as well as the quality of sleep, now how about that?

Of course, it makes sense for one particular device to differentiate itself from another in the same market, and the winning hand for the Bowflex Boost does seem to be its price factor – we are looking at a $50 price tag attached to it. It will not be different from its competitors like the Nike FuelBand, Fitbit Flex and Jawbone Up since it will be accompanied by an iOS app that is capable of synchronizing fitness data via a Bluetooth connection so that users will remain on track to achieve their fitness goals.

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