Many companies unveiled their 4K TVs earlier this year at the Consumer Electronics Show. However, 4K TVs haven’t gained much traction. Its not because the products are bad or the technology is not up to the market, its actually the complete opposite of that. The problem is that these TVs come with price tags that run into thousands of dollars, not everyone can afford to spend that much on a television. We reported a couple of days ago that both Sony and Samsung have cut prices on their 4K TVs, today LG has followed suit.
LG confirmed that it is slashing the prices of it’s 55 and 65 inch 4K TVs. The new prices go in effect on September 1st. These models are receiving a $1000 and $1500 price cut, respectively. The new price of LG 55LA9700 55 inch 4K TV is now $4,999 while the LG 65LA9700 65 inch 4K TV costs $6,499. Vice President of corporate communications at LG, John Taylor, said that the company has made the price cut to “keep LG Ultra HDTVs competitive in the marketplace.” Even with the price cuts in place, 4K TVs are still out of many customers’ price range, but hey, you get what you pay for. If you’ve been holding out on buying a new 4K TV, this might be a good time to go ahead with the purchase.