Over the past couple of months and years, we’ve come across our fair share of creative advertising used by companies such as Apple, Samsung, and Microsoft in a bid to make each other’s mobile operating system and phones seem better by comparison. While some are pretty clever and funny, some are just downright bizarre and the latest ad from Samsung Taiwan appears to be following in that trend. The video is dubbed in Chinese and it basically seems to take pot shots at, wait for it, Harry Potter!

We do not know what the Harry Potter franchise or its author, J.K. Rowling did to Samsung, but for some reason the ad seems to parodying the books/movie in its own weird way, calling it “Sorry Potter”. The ad basically shows off how “magical” the Galaxy S4 is and how it could either fit into the Harry Potter universe, or how it is even more magical than Harry Potter, we’re really not sure what to make of it. Towards the end the Life of Pi movie even makes a brief cameo, although it was titled “Life of Tien”. In any case if you’ve a couple of minutes to spare, perhaps you’ll want to check it out in the video above.

Filed in Cellphones. Read more about Galaxy S4 and Samsung.

Key SpecsGalaxy S4
Display Diagonal5"
Processor/Soc NameExynos 5 Octa 5410, 8-core, quad-core 1.6 & quad-core 1.2 GHz
Street Price (Approx)~ $280
Search low Galaxy S4 price (Amazon)
Max. Total Storage Capacity128 GB
Megapixels13 MP
Battery Capacity (mAh)2600 mAh
Complete product dataSamsung Galaxy S4 Full specs and details
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