According to recent rumors, Samsung is planning to reintroduce an under-display camera (UDC) with the upcoming Galaxy Z Fold 9, aiming to rival Apple’s anticipated foldable lineup. While previous generations of Samsung foldables featured cameras hidden beneath the screen, the feature was heavily criticized for mediocre image quality, leading the company to scale it back. However, strong market reception toward competitor technologies appears to have prompted a strategic reconsideration.
iPhone Duo’s under display camera
The leak originated from industry tipster Kro via social media, suggesting that Samsung has decided to bring back the UDC technology next year. The reintroduction is expected to coincide with major internal hardware changes, though overall device thickness and exterior design are anticipated to remain largely consistent. It remains unconfirmed whether the under-display camera will be integrated across the entire next-generation foldable family or restricted to specific standard models.
It’s coming next year. I’m calling it a year ahead of everyone else: Samsung will unveil a device with UDC, major internal changes, and minimal changes to its overall thickness and design. https://t.co/wxJ6XigTAa
— kro (@kro_roe) October 29, 2026
This potential pivot is widely viewed as a direct response to Apple’s developments and the positive praise garnered by uninterrupted internal display designs. Ironically, Samsung was an early pioneer of under-display camera technology before phasing it out due to consumer complaints regarding photography performance.
Industry analysts advise treating these early details with caution. Because the launch of the next-generation foldable series is still roughly a year away, hardware plans remain subject to change as development progresses.
Filed in . Read more about Foldable Smartphones and Samsung.