Comcast and NBCUniversal have announced a new partnership today that they’ve made with Twitter. As a result of this partnership, Comcast Xfinity TV customers get a new feature called See It which allows them to tune into a TV shows from a tweet, an expanded tweet to be precise. Customers will be able to change the channel, play a show On Demand and even set the DVR all through the expanded tweet. Brian Roberts, Comcast’s CEO, says that this feature essentially creates “an instant online remote control.”
Twitter is without a doubt one of the most widely used online destinations for real time conversations, which may include thousands of tweets about a particular TV show. Its not unusual to see an influx of tweets when a TV show, a rather popular one, is airing. Seeing such tweets might tempt people to tune in and get in on the action. See It makes the process much more easier. The service will launch next month and will have access to a number of NBCUniversal channels such as CNBC, MSNBC, USA, Syfy, NBC Sports Network, NBC and more. Twitter says that it is working with Comcast to bring See It to other networks as well.