While Microsoft’s Windows Phone market might not necessarily have the highest overall market share in terms of smartphones around the world, there are some markets in which Microsoft is excelling in, and a recent one is in Thailand. Speaking in Bangkok, MIcrosoft’s International President revealed that their Windows Phone platform has managed to achieve a 15% of the Thai smartphone market share in a span of a little over a year. What’s even more surprising is that 15 months before, the Windows Phone market share in Thailand was around 2-3%, so to see a leap from 2-3% to a massive 15% is indeed pretty impressive.
According to Jean-Philippe Courtois, “In Thailand, it is about 15 per cent [of the market] and in some Latin American countries such as Mexico they are going beyond 20 per cent – and in Finland it is over 30 per cent. Some of the larger European countries like the UK, France, Spain and Italy are now all 10 per cent. Again, we came from nowhere just a few years ago and, yes, we have ambitions to grow our market share and make the market more balanced, which is healthy for customers.” It looks like the Windows Phone market share is really on the rise, but will it eventually beat out iOS and Android? We guess we will have to wait and see, but for now things are looking up for Microsoft!