I am quite sure by now that many of us who do keep up with news of tech companies and technology trends would know that BlackBerry is one company that is knee deep in trouble, as their handsets have not exactly been flying off the shelves, and neither has the introduction of newer devices managed to arrest the slide of each successive quarter’s earnings report. In Canada, where the company originated from, saw both Canadian carriers Bell and Telus launch the all new BlackBerry Z30, which is also the first BlackBerry device to feature a 5” display, and being the most powerful BlackBerry model to date.
It was priced off-contract for $700 at Bell and $650 at Telus, and you can be sure that there will be buyer’s remorse for those who picked theirs up from Telus, as the mobile carrier somehow introduced a $50 price cut for the BlackBerry Z30 earlier this morning, which would make it sell for $600 a pop – being a $100 cheaper compared to Bell. To see a smartphone’s price drop so soon after it is launched, and a flagship model at that, is surprising, perhaps it is a price war that Telus wants to engage in with Bell? If you were an early adopter of the BlackBerry Z30 with Telus, what are your thoughts on this?