Every year, World AIDS Day is observed on December 1st, where it is meant to help draw additional awareness among the general public concerning the seemingly never ending battle against the twin terrors of HIV and AIDS. Apple has nodded towards World AIDS Day by changing the color of their Apple Store logos to red, while some of the Apple Stores also took the extra step of using existing display tables to show off Product (RED) versions of various Apple devices. Not only that, should you take the step of picking up a Product (RED) Apple device, Apple will ensure that a portion of the proceeds would be donated to the Global Fund in the ongoing battle against AIDS on the continent of Africa.
Apple has a storied history when it comes to raising the level of awareness in the fight against AIDS, as well as making donations to the course. In fact, Apple has been hawking Product (RED) items for a fair number of years already, and if we were to turn back the clock this year, Apple design chief Sir Jony Ive did take part in a notable charity auction for Product (RED) that raised several million dollars at the end of the day.