Apple today announced that it’s going to redesign the look of some of its top retail stores for the first time in almost 15 years. The new redesign will see the addition of conference and meeting rooms, living trees, and new video screens. It will also see the Genius Bar being renamed to “Genius Grove.”
The changes are similar to what Apple implemented at its Union Square Park store in San Francisco last year. The idea is to transform these spaces from just retail stores to a town square of sorts.
The company wants startups and small business owners to head to its stores and use the conference spaces to get advice from developers and entrepreneurs. Even the folks behind the Genius Grove will offer help with much more than just product problems as their range of skills will now include photography and music.
That’s not all. The company is also going to start offering education sessions at almost all of its 500 retail stores. These sessions will be branded as “Today at Apple” and they will launch at the end of next month. It’s not clear right now how different they will be from the current creative workshops that are already offered at its stores.