HTC hasn’t had a great year. The company finds itself in a precarious financial situation because the products it was counted on to succeed didn’t end up generating enough revenue. 2013 actually turned out to be the year in which HTC had its first quarterly loss in its entire history. Even though its revenues for the month of November 2013 met market expectations, up 3.2 percent sequentially, the US$522 million revenues HTC generated this month actually represent a 27.1 percent year-over year decrease.
The company generated roughly $6.5 billion in revenue during the first 11 months of this year, which amounts to a 28.6 percent decrease when compared to last year. The company has outlined its fourth quarter, it expects to ship 5.2 million smartphones and a 16.2 percent sequential drop in revenues. HTC says that its falling market share in U.S. and Europe is to blame for the revenue loss, apart from the fact that it failed to launch any major products apart from the HTC One Max in this particular quarter. HTC needs to seriously up its game if it looks to mount a strong challenge against rivals next year. The company’s co-founder and chairwoman Cher Wang has already said that marketing is one of the biggest challenges HTC faces. HTC would also want to iron out the patent litigation that led to a ban on HTC One Mini sales in the UK, with a similar ban looming for the HTC One, the company would want its flagship smartphone to keep selling in one of Europe’s most lucrative markets.
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