Despite doom and gloom reports of BlackBerry’s future, there are still many markets out there where the company is flourishing, such as South Africa and Indonesia, for example. Well it looks like BlackBerry can add Mexico to the list of markets it is doing well in because according to a new study conducted by the Competitive Intelligence Unit, it seems that BlackBerry’s market share in Mexico is sitting at 26.9%, which is admittedly pretty high given the state of things at the moment.
These numbers are based on a study of the third trimester of 2013, although it should be noted that 26.9% is actually a drop of 20% from BlackBerry’s market share from before, meaning that at one point in time, BlackBerry nearly had half of the Mexican smartphone market. So what could be keeping Mexicans interested in BlackBerry where there are so many alternatives out there? Could it be BlackBerry’s familiar QWERTY physical keyboards? Could it be price? Well it turns out that apps have to do with it. It seems that locally made apps by Mexican developers are what’s keeping BlackBerry popular, who in turn are nurtured by BlackBerry’s Latin America developer relations team. Perhaps that’s one strategy BlackBerry might employ to other parts of the world as well.
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