Pinterest today launched a new feature which will make it easier for users who like to discover, share and save recipes on the website. The new feature is effectively a search engine for recipes, allowing users to search by specific ingredients, preferences such as gulten-free, vegan, vegetarian and even paleo meal ideas. If your New Years resolution was to committed to eating healthy, then Pinterest’s new feature will make it much easier for you to follow through on said resolution.
The search results will display recipes from pins across the website and even from the user’s pins. Recipe pins will also show additional information such as ingredients required, servings and even cook time. The Indulge me button is perfect for the times when you want to cheat on your diet, it happens more than we like to admit. Its the perfect partner in crime when you’re “craving something not so healthy,” Pinterest says.
Search results can be added to users’ own recipe boards so that they can look them up later, recipes from the likes of Food Network, Epcurious, Nestle, and Leite’s Culinaria will make sure that there’s never a shortage of dishes to try. This new feature builds up on the popularity of this particular category on Pinterest. Food and recipes accounted for 11 percent of all pins in 2012, this figure surged to 18 percent in fall of 2013. Starting today, the recipe search engine is available on the web, Pinterest mobile applications will receive it in the near future.
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