Just like how Google has AdMob and how Apple has iAds, it seems that Facebook themselves could be thinking about launching their own mobile ad platform. This is according to Re/code’s sources who have mentioned that it is possible that Facebook could be announcing their own mobile ad platform at their F8 developer conference in San Francisco which will be held at the end of the month.
Since Facebook has pretty much all of our user information, such as the type of company we work for, our education background, our likes, and so on, they are said to leverage that information to make their platform a more attractive space to advertise on since advertisers will be able to create even more targeted ads.
Naturally Facebook has declined to comment on the matter but this is hardly a surprising move. Facebook, over the past few years, has shown itself to be extremely eager at monetizing its social networking service. This started out as regular banner ads placed all over the page, then it transitioned into other forms of revenue-generating tools, such as allowing users to pay to boost the reach of their posts on their Facebook Pages.
There are even sponsored posts which shows up as a regular post in your News Feed, showing viewers certain pages or brands that their friends might like, and so on. The idea of a mobile ad network is not new either as earlier this year, Facebook mentioned that they were experimenting with the idea, so we wouldn’t be surprised if it were made a reality. Either way we guess we will find out more on the 30th of April, so do check back with us then for the details.
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