We recently reported that Twitter is toying with multiple new ad products, most of which it is expected to launch soon. The microblogging network today launched an ad product that has been a hit for Facebook. “App Install” ads contain a short description of an application as well as a button through which the app can be directly installed. App developers have spent a ton of money on Facebook for these ads and Twitter hopes to get a piece of the pie as well.
Twitter has now formally started selling app install advertisements to developers. They can use the ads to either lead people to install, or if they already have them installed, return to their applications. These ads will be displayed based on user interests. For example, game developers will be able to promote their mobile games to Twitter users that have been identified as gamers.
Facebook hasn’t exactly said how much it precisely earns for these ads, but CEO Mark Zuckerberg has said multiple times that they are a major source of revenue. But the results might not be the same for Twitter. For starters it has a smaller user base and doesn’t quite offer the reach that Facebook does. Twitter knows this, which is why it has tied this product with MoPub, a mobile ad exchange it acquired last year. Developers will now be able to buy ads on both Twitter and MoPub through the same software.