Beats caused quite a buzz yesterday, why wouldn’t it, Apple formally confirmed the acquisition of Beats for $3 billion. The deal was already being rumored for the past couple of weeks so it didn’t really come as a surprise. Even though its in the midst of an acquisition the company isn’t slowing down. It has announced the new Beats Solo2 headphones which not only bring a new design but also improved sound.
The company claims that these new on-ear headphones deliver “a wider range of sound and enhanced clarity.” This is the follow up model to the popular Beats Solo that came out last year. It appears that Beats has addressed one major customer pain point. It was often criticized for making the headphones too bass-heavy.
An early review suggests that these new headphones certainly tone down the bass. Even Beats says that the Solo² offers clarity which brings the user closer to what the artist intended, no matter what genre they’re in to.
Apart from the improved sound quality the company has also tweaked the design, making it much more sleeker, polished and comfortable to wear. This may very well be the last product that Beats releases as a standalone company. Once Apple closes the acquisition it will takeover design duties for the hardware as well.
Beats Solo² can now be pre-ordered for $199.95 from the company’s website. The headphones will be available at authorized retailers as well later this week.