Last year, Apple announced a new pair of earphones to its Beats family of audio products in the form of the Beats Flex. Priced at $49, it was a more affordable wireless alternative to devices like the AirPods, and it even featured the use of the W1 chipset that made pairing it with Apple devices a piece of cake.
With its features and price point, it certainly made it a very compelling purchase, but now for some mysterious reason, Apple has raised the price of the earphones by $20 where it will now cost $69 to purchase it. This is according to Brazilian publication MacMagazine who discovered the price hike on the Apple Store.
This price adjustment seems to have applied to not just the US store, but other international Apple Stores as well, like Canada where it’s now CAD$89.95 versus CAD69.95 from before, and Brazil where it used to cost R$579 but now costs R$899.
It is unclear why Apple has increased the price. Typically companies keep the price the product was launched at until the next generation where they might then increase/decrease the price, so this is kind of an odd move for Apple. In any case, at $69 it suddenly feels a bit less value for money, and at that price we imagine that you could probably find better alternatives.