For those of you who have flown to London before, you would most probably figure out that Terminal 5 at the Heathrow airport is the nicest of the lot there, but it seems that your next flight there would no longer see the existence of Terminal 5. Or at least, the name itself. What has happened to the largest free-standing structure in the UK over at the busiest airport terminal in that part of the country? Apparently, it will be renamed to Terminal Samsung Galaxy S5.
Yup, you read that right. The Terminal Samsung Galaxy S5 will be called exactly that as part of an upcoming marketing campaign by Samsung. In fact, it is said that all adjacent areas of the airport building, which will also include the drop-off locations, gate rooms, and lounges, will boast signs and approximately 172 digital screens which will show off ad after ad of the dust- and water-resistant Samsung Galaxy S5.
Not only that, majority of these signs would also nudge visitors and hopefully speak to their inner shopper by asking visitors to stop by the Dixons Travel stores that are located across the building in order to test out Samsung’s flagship smartphone for themselves, and hopefully pick one up in the process. This unique marketing stunt will start from next Monday onward and continue for a fortnight.