PostTV Opera TV StoreOne of the leading U.S. newspapers, The Washington Post, happens to be expanding their online video reach through the launch of “PostTV” on Opera Software’s app platform that will target Smart TV setups. PostTV is theonline home for Washington Post video, where courtesy of Opera TV Snap, the masses will now be able to take advantage of this particular technology that transforms online video channels into ready-to-run TV applications in a matter of minutes.

This particular PostTV initiative will boast of short-form videos from the Pulitzer Prize-winning newsroom of The Washington Post, where Opera TV Store viewers are able to follow the latest U.S. and international news through PostTV’s coverage. Such coverage will comprise of political insights, business, entertainment and sports content.

In addition, Opera TV Snap will equip publishers of online video with the ability to reach new audiences across numerous Smart TV devices out there without having to fork out a single penny more, while doing away with cumbersome development at the same time.

Michael Winneker, Senior Manager of Content Acquisition for TV & Devices, Opera Software, shared, “The Opera TV Store seeks to bring a variety of high-quality apps and on-demand video content to armchairs across the globe, including top news and current affairs. We are excited to bring such a leading, prestigious news outlet as The Washington Post to the store and that we made it possible for them with the Opera TV Snap innovation.”

Content publishers will be able to make use of Opera TV Snap in order to change their online video channel into a TV app simply by clicking “Get started” on opera.com/tvsnap/. Upon doing so, just add the details for your Media RSS (MRSS) or HTTP Live Streaming (HLS) channel, where in a matter of less than a minute, your TV app will be generated as you prepare to submit it for moderation.

Filed in Breaking. Read more about opera and televisions.

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