The Korean juggernaut recently announced that it is going to sunset its proprietary music service on July 1st. Samsung advises users to download all purchased content before the cutoff date after which the content won’t be available. Its music service isn’t the only one biting the dust. The e-book service is joining as well, but Samsung offers on detailed explanation as to why its killing both services.
When asked by the Wall Street Journal Samsung said that it is “striving for service differentiation and customer value enhancement.” However the company committed that it will continue to offer a variety of content choices to customers through partnered as well as its own services. Samsung’s recently launched Milk music streaming service isn’t affected by this decision.
After July 1st the Samsung Hub, a “multimedia content store” will only house three types of content, video, gaming and education. While Samsung declined to comment when asked about the fate of the remaining services, it was recently hinted by a company employee that Samsung Hub might soon bite the dust itself.
The move will make sense. Samsung Hub was launched to bring users to the company’s own software for their content needs but it didn’t quite take off. Even though the app came pre-loaded on all Galaxy S4 units Samsung opted against it in the Galaxy S5. There’s good news for users in Korea though, Samsung will continue to support both services on its home turf despite ending them for all users around the globe.
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