Microsoft now owns Nokia’s devices and services business but back when it was still under the Finnish company’s control it was churning out devices that only ran Windows Phone. It released devices for all segments of the market, high-end and low-end alike. One of the devices meant for the latter did exceptionally well. The Lumia 520 is perhaps one of the best selling WP devices to date and Microsoft substantiated that claiming further by announcing today that over 12 million units of the Lumia 520 have been sold around the world.
The reason behind its success is no secret. Lumia 520 cost below $100 in many markets and when promotions rolled around some markets even saw the price go down to $30 and that too off contract. Thus it was a compelling choice for customers who were in the market for something new at a very reasonable price.
Microsoft COO Kevin Turner called the Lumia 520 “the best selling smartphone in its price band globally” today at the company’s partner conference. Turner say that the company is going to drive this momentum forward. As a successor to the Lumia 520 the company recently released the Lumia 630 which is now the new entry-level Windows Phone 8.1 smartphone.
Turner billed Nokia’s entire lineup of devices as “incredible” and reiterated Microsoft’s commitment to drive and accelerate the Windows Phone ecosystem.