When it comes to online video, most folks would think about YouTube first before any other channels. Facebook? Not too much, chances are it will be about social networks and Likes than anything else. Well, today Facebook has sent out a reminder to just about everyone else in the world – advertisers especially, that Facebook too, also has its fair share of online video engagement after announcing that video gets more than a billion views each day, and in due time, Facebook will start to show to the world how everyone’s view counts – regardless of the kind of public videos that were posted.
In short, it might be a catalyst in the right direction for advertisers to throw some money into Facebook. Do take into consideration that Facebook has purchased video adtech company LiveRail at a price that is quoted to remain somewhere between $400 million and $500 million a few months back.
Just how does Facebook stack up to YouTube? Their 1 billion daily views is approximately 25% that of ouTube’s at the very minimum, where YouTube was touted to have picked up 4 billion views daily as of early 2012, which has since grown by leaps and bounds. In fact, for all of Facebook’s online video viewing, 65% of those happen to hail from the mobile Facebook user base. [Press Release]
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